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Expert Answer • 2 min read

Can I see which products perform best with discounts vs full price?

As an e-commerce manager, I'm struggling to understand which products in my store are most responsive to discounts. I want to optimize my pricing strategy by identifying which items sell better when discounted and which maintain strong margins at full price. I need a systematic approach to analyze product performance across different pricing scenarios to make data-driven decisions about my promotional strategies and inventory management.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Use advanced analytics to track product performance by comparing sales volume, revenue, and margin at different price points. Focus on metrics like conversion rate, average order value, and profit per unit when products are discounted versus sold at full price.

Complete Expert Analysis

Comprehensive Product Performance Analysis Framework

Understanding which products perform best with discounts requires a multi-dimensional approach to data analysis and strategic evaluation.

Key Performance Metrics to Track

MetricFull Price PerformanceDiscounted PerformanceComparative Analysis
Conversion RateStandard buyer interestPromotional buyer attractionPercentage difference
Average Order ValueBase purchasing behaviorDiscount-influenced spendingTotal revenue impact
Profit MarginStandard profitabilityDiscounted profit retentionNet margin comparison

Analytical Approach for Discount Performance

Full Price Analysis

  • ✓Track baseline sales volume
  • ✓Calculate standard profit per unit
  • ✓Measure customer acquisition cost
  • ✓Evaluate product positioning

Discounted Performance

  • ✓Measure sales lift during promotions
  • ✓Calculate promotional margin impact
  • ✓Track repeat purchase rates
  • ✓Analyze customer acquisition efficiency

Discount Performance Classification

High Performers

20-30% sales lift during discounts

Moderate Responders

10-20% sales increase with promotions

Low Impact Products

Less than 10% sales change during discounts

Recommended Analysis Process

  1. 1.Segment products into categories and price ranges
  2. 2.Compare performance across minimum 3-month periods
  3. 3.Calculate discount elasticity for each product
  4. 4.Create performance tiers based on promotional responsiveness

Automate Performance Tracking with Growth Suite

Growth Suite provides comprehensive analytics that automatically track product performance across different pricing scenarios. The platform monitors real-time conversion rates, calculates discount impact, and generates detailed reports showing which products respond best to targeted, personalized promotions. By leveraging behavioral tracking and intent-based offer generation, Growth Suite helps merchants optimize their discount strategies with precision and data-driven insights.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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