Can I see which products convert best?

Question

As an e-commerce business owner, I'm struggling to understand which of my products are truly driving sales and conversions. I want to gain deeper insights into my product performance beyond basic sales numbers. I need a comprehensive way to track not just revenue, but how each product moves through my sales funnel, what percentage of visitors actually purchase, and which items might need optimization. Understanding these metrics could help me make smarter inventory, marketing, and design decisions.

Muhammed Tüfekyapan · Accepted Answer

Can I See Which Products Convert Best in Growth Suite?
Product-level conversion data is one of the most actionable analytics outputs for e-commerce operators. Knowing which of your products converts best with and without campaign support tells you where to focus offer strategy, inventory investment, and traffic acquisition spending.

What the Growth Suite Product Report Shows

MetricWhat It Tells YouAction It Enables
    
      Campaign-influenced revenue by productWhich products generate most revenue from Growth Suite sessionsFeature these products in your campaign trigger settings
      Add-to-cart rate (campaign vs non-campaign sessions)Whether campaign exposure increases ATC for specific productsIdentify products where offers most improve purchase probability
      Conversion rate lift by productProducts with highest relative improvement from Growth SuitePrioritize these in exit-intent campaigns
      Post-campaign orders by productWhich products are purchased most after campaign interactionUnderstand which products benefit most from urgency offers

How to Use Product Report Data

Campaign Offer Strategy
    Products with high campaign-influenced conversion rates are your best candidates for featured product offers in exit-intent campaigns. Instead of showing a generic sitewide discount, configure Growth Suite to highlight the specific products that show the strongest response to campaign exposure in your data.

Traffic Investment Decisions
    Products that convert well organically (without campaign influence) are your natural traffic investment targets for paid ads and SEO. Products that only convert well with campaign support may have price sensitivity issues worth investigating before scaling traffic to them.

Discount Depth Calibration
    For products with high conversion rates even without campaigns, you may be able to reduce the discount depth in Growth Suite offers for those products and maintain the same CVR lift. The Product Report helps you identify where offering less still converts effectively.

Frequently Bought Together
    Product Report data on post-campaign orders often reveals natural bundling patterns - which products are purchased together after a campaign interaction. Use this to configure Growth Suite's Frequently Bought Together and Cart Drawer suggestions more accurately than algorithmic defaults alone.

Growth Suite - Product Report in Context
  The Product Report works alongside the Funnel Report and Cart Insights to give you a complete picture: Funnel Report shows where visitors are dropping off, Cart Insights shows what's in carts before abandonment, and Product Report shows which products are driving Growth Suite-influenced conversions. Together, these three dashboards give you the data needed to systematically improve both your campaign strategy and your overall product merchandising decisions.

Can I see which products convert best?

TL;DR - Quick Answer

Complete Expert Analysis

Can I See Which Products Convert Best in Growth Suite?

What the Growth Suite Product Report Shows

How to Use Product Report Data

Campaign Offer Strategy

Traffic Investment Decisions

Discount Depth Calibration

Frequently Bought Together

Growth Suite - Product Report in Context

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Muhammed Tüfekyapan

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Use Cases

Metric	What It Tells You	Action It Enables
Campaign-influenced revenue by product	Which products generate most revenue from Growth Suite sessions	Feature these products in your campaign trigger settings
Add-to-cart rate (campaign vs non-campaign sessions)	Whether campaign exposure increases ATC for specific products	Identify products where offers most improve purchase probability
Conversion rate lift by product	Products with highest relative improvement from Growth Suite	Prioritize these in exit-intent campaigns
Post-campaign orders by product	Which products are purchased most after campaign interaction	Understand which products benefit most from urgency offers