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Expert Answer • 2 min read

Can I see which products convert best?

As an e-commerce business owner, I'm struggling to understand which of my products are truly driving sales and conversions. I want to gain deeper insights into my product performance beyond basic sales numbers. I need a comprehensive way to track not just revenue, but how each product moves through my sales funnel, what percentage of visitors actually purchase, and which items might need optimization. Understanding these metrics could help me make smarter inventory, marketing, and design decisions.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Use detailed product analytics that track views, add-to-cart rates, unique purchases, total revenue, and conversion percentages. Leverage comprehensive reporting tools that break down each product's performance journey from initial view to final sale.

Complete Expert Analysis

Comprehensive Product Performance Tracking

Understanding which products convert best requires a multi-dimensional analysis of their entire customer journey, from initial view to final purchase.

Key Performance Metrics

MetricDefinitionImportance
Page ViewsTotal number of times product page was viewedIndicates initial customer interest
Unique VisitorsNumber of distinct individuals viewing productMeasures true reach
Add to Cart RatePercentage of views resulting in cart additionIndicates product appeal
Conversion RatePercentage of views resulting in purchaseUltimate performance indicator

Visualization Strategies

Funnel Visualization

  • ✓Track visitor progression: View → Add to Cart → Purchase
  • ✓Identify drop-off points in customer journey
  • ✓Understand conversion barriers

Performance Segmentation

  • ✓Categorize products by conversion tier
  • ✓Compare performance across categories
  • ✓Identify top and underperforming products

Actionable Insights Framework

1.

Low View Count Strategy

Improve SEO, update product images, enhance titles and descriptions

2.

Low Add-to-Cart Rate

Adjust pricing, add social proof, highlight unique value propositions

3.

Low Conversion Rate

Streamline checkout, offer incentives, address potential friction points

Supercharge Product Insights with Growth Suite

Growth Suite provides a comprehensive Product Report that goes beyond basic metrics. Our platform tracks individual product performance with unprecedented depth, offering insights like total product page views, unique visitors, add-to-cart frequency, purchase count, total revenue generated, and precise conversion rates. The report can be instantly exported as a CSV, enabling deep strategic analysis and data-driven decision-making for your entire product catalog.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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