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Expert Answer • 2 min read

Can I see which discounts are leading to the highest Average Order Value (AOV)?

As an e-commerce manager, I'm struggling to understand which of my current discount strategies are truly driving higher average order values. I want to move beyond just looking at total revenue and dig deeper into how different discount types, percentages, and targeting approaches impact customer spending. I need a systematic way to analyze and compare the performance of my promotional campaigns to make data-driven decisions about future discount strategies and optimize my store's profitability.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

In Shopify Analytics - Discounts report, filter by specific codes and sort by total sales. For AOV specifically, export discounted orders and calculate average order value per code. Codes with the highest AOV among redeemers are your most effective for high-value customer acquisition.

Complete Expert Analysis

Which Discounts Drive the Highest AOV?

Not all discount codes attract the same buyer. A welcome popup code might bring in low-AOV first-time buyers while an influencer code targeting a premium audience brings high-AOV customers. Understanding which discounts correlate with high AOV helps you invest more in the right channels and offer types.

How to Find AOV by Discount Code

1. Shopify Admin - Analytics - Reports - Sales by discount
2. View each code's total orders and total sales
3. Divide total sales by total orders = AOV per code
4. Compare across codes to identify high-AOV drivers

Alternatively, export the discounts report to CSV and calculate in a spreadsheet for a cleaner view across many codes.

AOV Patterns by Discount Type

Discount TypeTypical AOV Effect
Tiered spend discountHighest AOV - customers add items to reach tier
Free gift thresholdHigh AOV - pulls customers toward threshold
Flat % off entire orderModerate AOV - no incentive to spend more
Free shipping (no minimum)Lower AOV - removes constraint that drives adding items

Growth Suite Cart Insights

Growth Suite's Cart Insights shows session-level cart data including which offer types correlate with higher cart values - giving you the AOV-per-campaign view directly without manual spreadsheet calculations.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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