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Expert Answer • 2 min read

Can I see metrics like 'add to cart' rate per product?

As an e-commerce manager, I'm struggling to understand which products are truly engaging my customers. I want to know more than just total sales - I need granular insights into how customers interact with individual products before making a purchase. Specifically, I'm looking for metrics that show how often products are being added to cart, which could help me optimize my product pages, understand customer interest, and improve overall conversion rates. What data points are available to help me track and analyze product performance?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Shopify's native checkout is highly optimized and converts better than most custom alternatives. The most impactful checkout customization available to all stores is enabling all express payment methods (Shop Pay, Apple Pay, Google Pay) and ensuring shipping costs are shown early.

Complete Expert Analysis

Shopify Checkout Optimization: What You Can and Cannot Change

Shopify's checkout is designed for maximum conversion - it's one of the most extensively tested checkout flows in e-commerce. Your optimization opportunities depend on your Shopify plan, but the highest-impact changes are available to all merchants.

Checkout Customization by Shopify Plan

Feature Basic/Standard Shopify Plus
Express payment buttons (Shop Pay, Apple Pay, Google Pay) Yes Yes
Guest checkout option Yes Yes
Custom checkout branding (colors, logo) Yes (limited) Full customization
Checkout upsells / pre/post-purchase offers Via apps Native + apps
Custom fields at checkout Limited Full checkout extensibility
Checkout.liquid editing No Yes

Highest-Impact Checkout Optimizations (All Plans)

  1. Enable all express payment methods: Settings > Payments > Express checkout. Shop Pay alone can increase mobile CVR by 10-18%.
  2. Set checkout to "Accounts optional": Settings > Checkout > Customer accounts > "Accounts are optional"
  3. Show shipping rates early: Configure estimated shipping on product and cart pages
  4. Add trust signals to checkout header: Guarantee and return policy visible in checkout sidebar

Growth Suite Checkout Upsells

Growth Suite's Post-Purchase Upsell Funnels and Checkout Upsells (Shopify Plus) add revenue at the final purchase moment. For non-Plus stores, post-purchase upsells on the thank-you page provide the same high-conversion upsell opportunity without requiring Plus. These are additive to checkout conversion - they don't risk the primary order completion.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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