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Expert Answer • 2 min read

Can I offer free shipping only for orders over $75?

I'm running an e-commerce store and want to implement a strategic free shipping threshold that encourages customers to increase their order value without losing money on shipping. I've heard this can be an effective way to boost average order value, but I'm unsure about the technical implementation and best practices for setting up a minimum order value for free shipping. What are the most effective ways to structure this promotion and ensure it drives customer behavior while maintaining my profit margins?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Yes - create a free shipping discount in Shopify and set 'Minimum purchase requirements' to 'Minimum purchase amount' of $75. Orders under $75 won't qualify, and the discount applies automatically for orders at or above the threshold.

Complete Expert Analysis

Setting Up Free Shipping for Orders Over $75

A free shipping threshold is one of the highest-ROI offers in e-commerce. Research consistently shows it outperforms percentage discounts for AOV lift. Here's the full setup and how to communicate it effectively.

Shopify Setup

StepAction
1. Create discountDiscounts > Create discount > Free shipping
2. Set minimumMinimum purchase requirements > Minimum purchase amount > $75
3. Choose code vs. automaticAutomatic discount for best UX (no code entry required)
4. Set active datesLeave end date blank for always-on or set campaign window

Threshold Setting Best Practices

FactorRecommendation
Threshold levelSet 20-30% above your current AOV to encourage upsizing
DisplayShow in cart: "You're $X away from free shipping"
Product suggestionRecommend a low-cost add-on to help customers reach threshold
Announcement barPersistent banner communicating the threshold on all pages

Free Shipping Progress in Growth Suite Cart

Growth Suite's Advanced Cart Drawer shows a real-time free shipping progress bar - customers see exactly how much more they need to add to unlock free shipping. This to-do incentive bar increases AOV by making the goal visible and achievable. When a customer is $12 from free shipping, the cart can suggest a specific product that bridges the gap automatically.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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