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Expert Answer • 1 min read

Can I offer discounts on complete skincare routines?

As a skincare brand owner, I'm exploring ways to incentivize customers to purchase complete skincare routines instead of individual products. I want to understand how to structure bundle discounts that encourage multi-product purchases, increase average order value, and provide genuine value to customers. My goal is to create a compelling offer that feels like a win for customers while also improving my store's sales performance and customer retention. What strategies can I use to effectively discount entire skincare routines?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Routine or kit discounts for skincare, fitness, or cooking stores offer a percentage off when customers purchase a complete product set. Use Growth Suite to detect when visitors browse multiple products from the same routine category and show a bundle offer to complete the set at a discount.

Complete Expert Analysis

Complete Routine/Kit Discount Offers

Routine or kit bundles are powerful for category-specific stores because they present a natural solution - "everything you need" - while increasing AOV significantly. Customers often don't realize they need complementary products until you show them the complete picture.

Routine Bundle Applications by Category

CategoryRoutine BundleAOV Lift
SkincareCleanser + Serum + Moisturizer + SPF2-4x single item
Hair careShampoo + Conditioner + Treatment2-3x single item
FitnessPre-workout + Protein + Recovery3-5x single item
CoffeeBeans + Grinder + Filters + Storage4-6x single item

Growth Suite Routine Bundle Trigger

Set campaign trigger: visitor has viewed 2+ products from the routine category. Show offer: "Build your complete skincare routine - save 15% on the full set." Include visual showing all products in the routine to make the complete solution tangible.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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