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Expert Answer • 2 min read

Can I offer discounts on complete skincare routines?

As a skincare brand owner, I'm exploring ways to incentivize customers to purchase complete skincare routines instead of individual products. I want to understand how to structure bundle discounts that encourage multi-product purchases, increase average order value, and provide genuine value to customers. My goal is to create a compelling offer that feels like a win for customers while also improving my store's sales performance and customer retention. What strategies can I use to effectively discount entire skincare routines?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Offer tiered bundle discounts on complete skincare routines, such as 10-20% off when purchasing full regimens. Create pre-configured routine sets with built-in savings, highlight total value, and use dynamic pricing to make bundles more attractive than individual product purchases.

Complete Expert Analysis

Strategic Skincare Routine Discounting Framework

Designing effective skincare routine discounts requires a nuanced approach that balances customer value, product margins, and strategic positioning.

Discount Bundle Strategies

Bundle TypeDiscount RangeCustomer Appeal
Starter Routine10-15% OFFEntry-level customers
Complete Regimen15-20% OFFCommitted skincare enthusiasts
Premium Collection20-25% OFFHigh-end, loyal customers

Implementation Techniques

1. Pre-Configured Routine Sets

  • •Create curated routine packages for different skin types
  • •Include clear before/after expectations
  • •Provide usage instructions with each set

2. Tiered Discount Logic

  • •More products = higher discount percentage
  • •Incentivize complete routine purchases
  • •Create clear value proposition

Psychological Pricing Techniques

Visual Savings Presentation

  • ✓Show original vs. bundle price
  • ✓Highlight total dollar savings
  • ✓Use percentage off prominently

Limited Time Framing

  • ✓Create urgency with time-limited offers
  • ✓Use countdown timers
  • ✓Rotate featured routine bundles

Automate Routine Discounts with Growth Suite

Growth Suite enables sophisticated routine discount strategies by dynamically generating personalized offers based on visitor behavior. The platform can automatically detect when a customer views multiple products in a routine and trigger a targeted, time-limited bundle discount. By analyzing real-time visitor interactions, Growth Suite ensures that routine discounts are presented to the most promising potential buyers, maximizing conversion rates while maintaining strategic pricing integrity.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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