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Expert Answer • 1 min read

Can I notify customers when discounts are ending?

As an e-commerce store owner, I'm struggling to create a sense of urgency around my promotions and want to effectively communicate when discounts are about to expire. I've noticed that many potential customers abandon their carts or delay purchases, and I believe timely notifications could help convert more sales. I need a strategic approach to alert customers about ending discounts without being intrusive or spammy, ensuring they feel informed rather than pressured.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Set discount minimum purchase requirements in Growth Suite campaign settings to ensure offers only apply when cart value reaches a specified threshold. This increases AOV by encouraging visitors to add more items before the discount becomes available.

Complete Expert Analysis

Using Minimum Purchase Requirements

Minimum purchase requirements serve double duty: they protect margins by ensuring discount value is proportional to order size, and they actively increase AOV by creating an incentive to add more items to the cart.

Minimum Threshold Strategy

Store AOVRecommended MinimumLogic
$30-50$40-6010-20% above current AOV
$50-100$75-12020-30% above AOV
$100+$125-15015-25% above AOV

Threshold Messaging Strategy

Growth Suite's Advanced Cart Drawer can display progress-to-threshold messaging: "Add $15 more to unlock your 15% discount". This creates positive incentive to increase cart value rather than presenting the minimum as a barrier.

"You're $12 away from saving 15% on your entire order."

This message increases both threshold achievement rate and final AOV.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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