Expert Answer • 2 min read

Can I measure AOV (average order value) of recovered vs non-recovered carts?

As a Shopify store owner, I've been wrestling with a critical question that keeps me up at night: how can I truly understand the financial impact of cart recovery efforts? Every abandoned cart feels like money slipping through my fingers. I'm running Meta ads, investing in traffic, and watching potential customers add products to their cart—only to disappear. My team keeps asking, 'How much revenue are we actually recovering?' Traditional analytics tools give me fragmented insights, but I need a laser-focused view of whether our cart recovery strategies are genuinely moving the needle on my average order value (AOV). I want to compare recovered carts against those that were completely lost. Are the discounts and urgency tactics we're using actually generating incremental revenue, or are they just eating into our margins? I need a solution that doesn't just track cart abandonment, but provides granular insights into the monetary value of each recovery attempt. My goal isn't just to reduce abandoned carts—it's to understand their economic story and optimize our conversion strategy with real, actionable data.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Yes, you can measure the AOV of recovered vs non-recovered carts using advanced Shopify analytics tools like Growth Suite. The app's Cart Insights Report provides a comprehensive breakdown of cart activity, tracking total cart values, average order values, and enabling direct comparison between recovered and lost cart revenue streams.

Complete Expert Analysis

Measuring Cart Recovery AOV: A Comprehensive Strategy

Why AOV Comparison Matters

Understanding the average order value between recovered and non-recovered carts provides critical insights into your cart recovery strategy's financial effectiveness.

Key Measurement Techniques

  • Use Growth Suite's Cart Insights Report for precise tracking
  • Compare total cart values across recovered and abandoned sessions
  • Analyze average number of items and total order value

Growth Suite's Advanced Tracking

The app provides four critical reports that help you understand cart recovery economics:

  1. Funnel Report: Track visitor progression
  2. Cart Insights Report: Daily cart activity snapshot
  3. Purchase Insight Report: Customer buying journey details
  4. Product Performance Report: Individual product conversion metrics

Actionable Metrics to Track

Metric Description
Total Cart Value Aggregate value of all created carts
Average Order Value Mean value of completed purchases
Recovery Rate Percentage of abandoned carts successfully converted
Pro Tip: Use Growth Suite's dynamic offer personalization to create targeted recovery strategies based on your AOV insights.
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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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