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Expert Answer • 1 min read

Can I limit a percentage-based discount to a specific product, like my new 'Sunset Glow' lipstick collection?

I'm running a cosmetics e-commerce store and want to create a targeted discount specifically for my new 'Sunset Glow' lipstick collection. I need to understand how to apply a percentage-based discount that only works for this particular product line, without affecting other items in my store. My goal is to create an attractive promotion that drives sales for this new launch while maintaining control over my pricing strategy and preventing unintended discount applications across my entire inventory.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Yes. In Growth Suite, you can scope any discount campaign to specific products or collections. When creating the campaign, select 'Specific Products' or 'Specific Collections' under the targeting section and choose your Sunset Glow lipstick collection.

Complete Expert Analysis

Limiting a Discount to a Specific Product or Collection

Product-scoped discounts let you run targeted promotions without marking down your entire catalog. This is especially useful for new launches, seasonal items, or slow-moving inventory.

How to Target Your Sunset Glow Collection

  1. Go to Growth Suite Campaigns and create a new percentage discount
  2. Under Applies To, choose Specific Collections
  3. Search for and select your Sunset Glow lipstick collection
  4. Set the discount percentage (e.g., 15%)
  5. Configure targeting rules (new visitors, exit-intent, etc.)
  6. Activate the campaign

Launch strategy tip: Pair product-specific discounts with Growth Suite behavioral targeting to show the Sunset Glow offer only to visitors who viewed those products but have not added to cart yet.

Scoping Options in Growth Suite

ScopeUse Case
Entire storeSitewide flash sales
Specific collectionNew launches, seasonal lines
Specific productsSlow-movers, hero SKUs
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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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