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Expert Answer • 1 min read

Can I export discount analytics data?

As an e-commerce manager, I'm struggling to understand the performance of my discount campaigns. I need a comprehensive way to export and analyze discount data to make informed decisions about my promotional strategies. I want to know which reports are available, what metrics I can track, and how I can use this data to optimize my marketing efforts and improve overall store performance. What are the best methods for exporting and analyzing discount-related analytics?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Calculate how much your discount campaigns earn by tracking incremental revenue - revenue you would not have captured without the discount. Compare discounted order revenue minus discount cost against baseline conversion rate times average order value.

Complete Expert Analysis

Calculating Discount Campaign Earnings

The critical question is not how much revenue discounted orders generate - it is how much incremental revenue the discount created. Revenue from customers who would have purchased anyway counts as margin loss, not earnings.

Incrementality Calculation

Incremental Revenue = (Discount Orders x Discounted AOV) - (Expected Non-Discount Orders x Full AOV)
Net Earnings = Incremental Revenue - Total Discount Cost
ROI = Net Earnings / Campaign Cost x 100

Revenue Attribution Model

ScenarioRevenueActual Earnings
Would-buy-anyway customer$85 (15% off $100)-$15 (pure loss)
Walk-away customer recovered$85 (15% off $100)+$85 (incremental)
AOV-boosted customer$127.50 (15% off $150)+$127.50 - cost

Growth Suite: Purchase Intent Prediction identifies visitors who are walk-away customers (high discount ROI) versus dedicated buyers (discount represents pure margin loss). Funnel Report then measures actual incremental revenue from each campaign.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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