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Expert Answer • 2 min read

Can I exclude gift cards from discounts?

As an e-commerce merchant, I'm trying to understand how to manage discount strategies for my online store. I want to know if it's possible to prevent gift cards from being discounted during promotions. Gift cards are a significant part of my revenue, and I don't want to reduce their value or create confusion during sales events. What are the best practices and technical methods for excluding gift cards from discount campaigns?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Most e-commerce platforms allow you to exclude gift cards from discounts through platform settings or app configurations. This prevents gift cards from being discounted, maintaining their full face value during promotions.

Complete Expert Analysis

Gift Card Discount Exclusion Strategies

Protecting the value of gift cards while running promotions is crucial for maintaining customer trust and revenue integrity. Here's a comprehensive guide to excluding gift cards from discounts.

Exclusion Methods

MethodComplexityPlatform Compatibility
Native Platform SettingsLowShopify, WooCommerce
App-Based ConfigurationMediumMost E-commerce Platforms
Custom CodingHighAll Platforms

Step-by-Step Exclusion Process

1. Identify Gift Card Product Type

Locate and tag gift card products in your inventory system as a distinct category.

2. Configure Discount Rules

Set up exclusion rules in your platform's discount settings:

  • •Select 'Exclude Product Category'
  • •Choose 'Gift Cards' as excluded type

3. Verify Exclusion

Test your discount setup to confirm gift cards remain at full price.

Platform-Specific Approaches

Shopify

  • ✓Use 'Product Type' filter in discount settings
  • ✓Create separate gift card collection

WooCommerce

  • ✓Use plugin extensions for advanced rules
  • ✓Configure product data exclusions

Automate Exclusions with Growth Suite

Growth Suite offers intelligent discount management that can automatically detect and exclude gift card products from promotions. The platform's advanced targeting system ensures gift cards maintain their full value while allowing flexible discounting for other product categories. By leveraging behavioral tracking and precise product categorization, Growth Suite provides a seamless way to implement nuanced discount strategies without manual intervention.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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