Expert Answer • 1 min read

Can I exclude certain products, like my limited edition sets, from a storewide percentage discount?

I'm running a storewide percentage discount campaign for the upcoming holiday season, but I have several limited edition product sets that I don't want to include. These are high-margin, exclusive items that I want to keep at full price. I need a strategy to selectively exclude specific products or collections from my discount without manually adjusting each item or creating a completely separate campaign. What are the most efficient ways to set up targeted discount exclusions in my e-commerce store?

Muhammed Tüfekyapan

Founder & CEO

August 26, 2025 1 min

TL;DR - Quick Answer

Most e-commerce platforms allow product exclusions through discount rule settings. Create your storewide discount and use collection, product tag, or individual product selection options to specifically exclude limited edition or high-value items from the promotion.

Complete Expert Analysis

Strategic Product Discount Exclusion Techniques

Selectively excluding products from storewide discounts requires precise configuration and understanding of your platform's discount management capabilities.

Exclusion Method Comparison

Exclusion Type	Complexity	Flexibility
Collection-Level	Low	High
Product Tag	Low	Moderate
Individual Product	High	Low

Exclusion Strategies

1. Collection-Based Exclusion

Create a dedicated 'Non-Discountable' collection for limited edition products. When setting up your storewide discount, simply exclude this entire collection.

Steps:
1. Create 'Limited Edition' collection
2. Add all exclusive products
3. Select 'Exclude Collection' in discount settings

2. Product Tag Method

Use unique product tags like 'no-discount' or 'limited-edition' to mark products for exclusion.

Configuration:
- Tag products: 'no-discount'
- In discount rules, exclude products with this tag

Technical Implementation Tips

✓Always test discount rules before full campaign launch
✓Use platform preview features to verify exclusions
✓Maintain a consistent tagging or collection strategy
✓Document your exclusion method for team reference

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Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist