Can I exclude certain products, like my limited edition sets, from a storewide percentage discount?

Question

I'm running a storewide percentage discount campaign for the upcoming holiday season, but I have several limited edition product sets that I don't want to include. These are high-margin, exclusive items that I want to keep at full price. I need a strategy to selectively exclude specific products or collections from my discount without manually adjusting each item or creating a completely separate campaign. What are the most efficient ways to set up targeted discount exclusions in my e-commerce store?

Muhammed Tüfekyapan · Accepted Answer

Excluding Specific Products from a Storewide Percentage Discount
Shopify doesn't have a native "exclude these products" field in discounts - but there are practical workarounds to protect your limited edition items from storewide discount campaigns.

Workarounds for Exclusions

MethodHow It WorksComplexity

Eligible collectionCreate a "Sale Eligible" collection excluding limited editions, apply discount to that collection onlyLow
Tag-based collectionTag all limited editions "no-discount," create automated collection for untagged productsLow-Medium
Shopify Scripts (Plus)Write a custom script that excludes specific products/tags from discounts at checkoutHigh (requires Plus)
Shopify Functions (2026)Custom discount logic via API - include exclusion logic nativelyHigh (developer required)

Recommended Approach: Eligible Collection

StepAction

1. Create collectionProducts > Collections > Create "Sale Eligible" collection
2. Add productsInclude all products EXCEPT limited editions
3. Apply discountIn discount settings, set "Applies to: Specific collections > Sale Eligible"
4. MaintainAdd new products to collection; add new exclusions to limited edition tag

Protecting Premium Products with Growth Suite
Growth Suite's Trigger Campaigns can be configured to exclude specific products or collections from offer eligibility entirely. If a customer's cart contains only limited edition items, no discount offer surfaces - protecting your premium pricing. For carts mixing eligible and ineligible products, offers can be scoped to apply only to the eligible portion.

Can I exclude certain products, like my limited edition sets, from a storewide percentage discount?

TL;DR - Quick Answer

Complete Expert Analysis

Excluding Specific Products from a Storewide Percentage Discount

Workarounds for Exclusions

Recommended Approach: Eligible Collection

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Use Cases

Method	How It Works	Complexity
Eligible collection	Create a "Sale Eligible" collection excluding limited editions, apply discount to that collection only	Low
Tag-based collection	Tag all limited editions "no-discount," create automated collection for untagged products	Low-Medium
Shopify Scripts (Plus)	Write a custom script that excludes specific products/tags from discounts at checkout	High (requires Plus)
Shopify Functions (2026)	Custom discount logic via API - include exclusion logic natively	High (developer required)

Step	Action
1. Create collection	Products > Collections > Create "Sale Eligible" collection
2. Add products	Include all products EXCEPT limited editions
3. Apply discount	In discount settings, set "Applies to: Specific collections > Sale Eligible"
4. Maintain	Add new products to collection; add new exclusions to limited edition tag