Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free
Expert Answer • 2 min read

Can I do a 'Buy 2 lipsticks, get 1 free' (B2G1) offer?

I'm running a cosmetics e-commerce store and want to create a compelling promotion that encourages customers to purchase multiple items. A 'Buy 2, Get 1 Free' offer seems like a great strategy, but I'm unsure about the technical implementation, potential challenges, and how to structure this promotion to maximize sales without hurting my profit margins. What are the best practices for executing a B2G1 lipstick offer that drives higher average order value and attracts more customers?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Implement a B2G1 lipstick offer by configuring your e-commerce platform's discount rules to automatically apply the free item when two qualifying lipsticks are purchased. Ensure clear communication of offer terms and select strategic price points to maintain profitability.

Complete Expert Analysis

Comprehensive B2G1 Lipstick Promotion Strategy

A well-executed 'Buy 2, Get 1 Free' promotion can significantly boost sales volume and average order value while providing customers with perceived high value.

Promotional Mechanics

AspectImplementation Details
Qualifying ProductsAll lipsticks in specific price range or collection
Free Item SelectionLowest priced lipstick becomes free item
Offer DurationLimited time (e.g., 7-14 days) to create urgency

Strategic Pricing Considerations

Profit Margin Protection

  • ✓Select lipsticks with 50-60% markup
  • ✓Exclude lowest margin products
  • ✓Calculate total promotion cost beforehand

Psychological Pricing

  • ✓Price lipsticks at attractive round numbers
  • ✓Create perceived higher value
  • ✓Encourage bulk purchasing

Implementation Workflow

1.

Define Collection Scope

Select which lipstick collections qualify for the promotion.

2.

Configure Discount Rules

Set platform rules to automatically apply free item when two qualifying lipsticks are purchased.

3.

Create Clear Communication

Design banners, product page messaging, and email campaigns explaining offer details.

4.

Monitor Performance

Track promotion's impact on average order value and total revenue.

Automate B2G1 Offers with Growth Suite

Growth Suite enables sophisticated, behavior-driven promotions like B2G1 by dynamically tracking visitor interactions and predicting purchase likelihood. The platform can automatically trigger and personalize such offers based on individual customer engagement, ensuring that promotions are presented to the most receptive audience while maintaining precise control over discount parameters and preventing potential abuse.

New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

Start Free Trial
Book a Demo Call →
GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth

Browse All Questions