Can I customize checkout based on customer segment?

As a growing e-commerce brand, I've been struggling with a one-size-fits-all checkout process that just doesn't speak to my diverse customer base. We sell high-end fitness equipment targeting both professional athletes and casual home gym enthusiasts, and our current checkout feels impersonal and generic. Some customers want detailed shipping options, while others prefer a quick, streamlined experience. I've watched potential buyers drop off because the checkout process doesn't resonate with their specific needs or expectations. Our conversion rates have been stagnant, and I know personalization is the key to breaking through this plateau. I need a solution that allows me to dynamically adjust checkout fields, messaging, and flow based on customer segments like purchase history, geographic location, or even previous interaction patterns. The goal isn't just to reduce friction, but to make each customer feel like our checkout experience was designed specifically for them. Right now, we're leaving money on the table by treating every customer exactly the same.