Can I create exit-intent discounts?

Question

I'm struggling to convert website visitors who are about to leave my online store without purchasing. I've heard about exit-intent technology but I'm unsure how to implement it effectively. I want to understand the best strategies for creating targeted discount offers that appear right when a potential customer is about to close the browser tab or navigate away from my site. What are the most effective approaches to designing exit-intent discount campaigns that actually improve conversion rates?

Muhammed Tüfekyapan · Accepted Answer

Managing Discount Limits and CapsDiscount limits prevent campaigns from exceeding their intended budget and protect against both honest overuse and gaming. Every campaign should have clearly defined limits before launch to prevent unexpected margin impacts.Types of Discount LimitsLimit TypeWhat It ControlsUse CaseTotal redemption capMax number of orders using discountBudget-controlled campaignsPer-customer limitMax uses per unique customerPreventing repeat abuseTime-based capCampaign end date (auto-deactivates)Seasonal campaignsMaximum discount valueDollar cap on discount (e.g., max $50 off)High-AOV stores protecting large ordersSetting Caps in Growth SuiteConfigure in Campaign Settings → Limits section:Total campaign budget: set maximum total discount value (e.g., $5,000)Redemption cap: maximum number of codes to generateShopify discount code settings: configure per-customer usage limitsSet alerts at 80% of cap utilization so you can decide whether to extend the campaign budget or let it close naturally. Growth Suite's dashboard shows real-time campaign spending against limits.

Can I create exit-intent discounts?

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Complete Expert Analysis

Managing Discount Limits and Caps

Types of Discount Limits

Setting Caps in Growth Suite

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Muhammed Tüfekyapan

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Use Cases

Limit Type	What It Controls	Use Case
Total redemption cap	Max number of orders using discount	Budget-controlled campaigns
Per-customer limit	Max uses per unique customer	Preventing repeat abuse
Time-based cap	Campaign end date (auto-deactivates)	Seasonal campaigns
Maximum discount value	Dollar cap on discount (e.g., max $50 off)	High-AOV stores protecting large orders