Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free
Expert Answer • 2 min read

Can I create discounts that apply to shipping costs only?

I'm running an e-commerce store and want to incentivize customers by offering shipping discounts. I've heard about shipping-specific promotions but I'm unsure about the technical implementation. How can I create discounts that specifically target shipping costs without affecting product prices? I want to understand the different methods, best practices, and potential strategies for offering attractive shipping deals that can help increase my store's conversion rates.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Shopify does not natively support shipping-only discounts through standard discount codes. You can offer free or reduced shipping by creating a free shipping discount with a minimum purchase amount, or by using a shipping rate app that conditionally adjusts shipping costs.

Complete Expert Analysis

Discounts That Apply Only to Shipping Costs

Shipping-cost discounts are among the most effective conversion tools in e-commerce - free shipping is consistently cited as the top factor in purchase decisions. Shopify supports free shipping discounts natively, though more granular shipping cost reductions require additional setup.

Shopify's Native Shipping Discount Options

TypeSetupUse Case
Free shipping codeDiscounts - Create discount - Free shippingStandard "use code FREESHIP" offers
Automatic free shippingDiscounts - Automatic - Free shipping above $XAlways-on threshold to boost AOV
Conditional shipping rateSettings - Shipping - Rates (set $0 rate with conditions)Free shipping for specific products/weights
Partial shipping discountRequires shipping rate app (Intuitive Shipping, Advanced Shipping Rules)e.g., "50% off shipping" - not native

Free Shipping Threshold Strategy

Rather than always-free shipping (which reduces margins), consider a threshold just above your average order value. If your AOV is $45, set free shipping at $55. This creates a natural AOV lift - customers add items to reach the threshold rather than paying shipping. Display the "You're $X away from free shipping" message in the cart to maximize this effect.

Growth Suite Cart Integration

Growth Suite's Advanced Cart Drawer displays a to-do incentive bar showing how much more a customer needs to spend to unlock free shipping - combining the free shipping threshold with a clear in-cart nudge that increases AOV without additional discounting on products.

New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

Start Free Trial
Book a Demo Call →
GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth

Browse All Questions