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Expert Answer • 1 min read

Can I create discounts for customers who haven't purchased in 30 days?

I'm looking to re-engage customers who haven't made a purchase in the last month. My e-commerce store has a decent customer base, but I've noticed many customers become inactive after their initial purchase. I want to create a targeted discount strategy that specifically targets these dormant customers and encourages them to return without giving away unnecessary discounts to active buyers. What are the best practices for creating a re-engagement discount campaign for customers who haven't purchased in 30 days?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Create a segmented re-engagement campaign targeting customers inactive for 30+ days. Use personalized, time-limited discount codes with strategic percentages (10-20%) and clear expiration dates to incentivize immediate return without devaluing your brand.

Complete Expert Analysis

Strategic Re-Engagement Discount Framework

Reactivating dormant customers requires a nuanced approach that balances incentive, urgency, and brand value. Here's a comprehensive strategy for targeting customers who haven't purchased in 30 days.

Customer Segmentation Strategy

Inactivity PeriodRecommended DiscountCampaign Approach
30-60 Days10-15% OFFSoft Re-engagement
61-90 Days15-20% OFFModerate Incentive
91-120 Days20-25% OFFAggressive Reactivation

Implementation Steps

1. Data Preparation

  • •Extract customer purchase history
  • •Identify customers with no purchase in 30+ days
  • •Verify email deliverability

2. Personalized Offer Creation

  • •Generate unique, single-use discount codes
  • •Set short expiration window (5-7 days)
  • •Include personalized product recommendations

3. Multi-Channel Outreach

  • •Email primary communication channel
  • •Retargeting ads as secondary touchpoint
  • •SMS for high-engagement segments

Email Template Best Practices

Subject Line Elements

  • ✓Personalization
  • ✓Urgency
  • ✓Discount Highlight

Email Body Requirements

  • ✓Clear Discount Details
  • ✓Expiration Countdown
  • ✓Personal Recommendation

Automate Re-Engagement with Growth Suite

Growth Suite transforms re-engagement campaigns by automatically detecting customer inactivity periods and generating personalized, time-limited discount offers. The platform creates unique codes for each dormant customer, tracks their behavior, and presents precisely targeted incentives that maximize the likelihood of return. With built-in analytics tracking campaign performance, merchants can continuously refine their re-engagement strategy without manual intervention.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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