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Expert Answer • 1 min read

Can I create discounts for customers who haven't purchased in 30 days?

I'm looking to re-engage customers who haven't made a purchase in the last month. My e-commerce store has a decent customer base, but I've noticed many customers become inactive after their initial purchase. I want to create a targeted discount strategy that specifically targets these dormant customers and encourages them to return without giving away unnecessary discounts to active buyers. What are the best practices for creating a re-engagement discount campaign for customers who haven't purchased in 30 days?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Find the sweet spot discount percentage by testing incrementally - start at 5%, then 10%, 15% - and measuring conversion rate and margin impact at each level. The optimal discount maximizes incremental revenue minus discount cost.

Complete Expert Analysis

Finding the Optimal Discount Percentage

The sweet spot discount is the minimum percentage that maximizes incremental revenue. Going higher costs more margin without proportional conversion lift. Going lower leaves conversion on the table. Data finds this number; gut feeling misses it.

Discount Response Curve by Category (2026 Research)

CategoryConversion Sweet SpotDiminishing Returns Above
Apparel / fashion15-20%25%
Beauty / skincare10-15%20%
Home goods15-25%30%
Electronics / tech10-15%20%
Food / consumables10-20%25%

Testing Protocol

  • Test 3 discount levels simultaneously on equivalent traffic segments
  • Measure revenue per visitor (not just conversion rate) for each variant
  • Run for minimum 2 weeks with 500+ conversions per variant
  • The winner maximizes gross margin per visitor, not raw conversion rate

Growth Suite: A/B Testing Module enables simultaneous three-way discount percentage tests. Funnel Report calculates revenue per visitor for each variant, helping you identify the optimal percentage that maximizes margin without over-discounting.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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