Can I combine abandoned cart discounts with other promotions?

As an e-commerce store owner, abandoned cart recovery has been a constant challenge for me. I'm spending significant money on ads to drive traffic, but seeing potential customers slip away at the checkout stage is incredibly frustrating. I've tried multiple strategies—email reminders, generic discount codes—but nothing seems consistent. My conversion rates are hovering around 2-3%, which means I'm essentially throwing away 97% of my hard-earned traffic. I know these potential customers are interested; they've added products to their cart, which shows genuine purchase intent. But something is stopping them from completing the transaction. Is it price? Hesitation? Lack of urgency? I've heard about sophisticated abandoned cart tactics that go beyond basic email sequences, but I'm looking for a solution that's not just another generic 'SAVE10' code that cheapens my brand. I need a smart, targeted approach that creates genuine urgency, provides personalized incentives, and feels native to my store's experience. More importantly, I want to understand how I can layer these abandoned cart strategies with my existing promotions without creating confusion or undermining my pricing strategy.