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Expert answer · 1 min read

Can I apply discounts to products with certain tags?

As an e-commerce manager, I'm looking to create more targeted discount strategies by applying promotions specifically to products with certain tags. I want to understand the technical implementation, best practices, and potential limitations of tag-based discounting. My goal is to create more nuanced promotional campaigns that allow me to selectively offer discounts on specific product collections or categories without manually selecting each individual item.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Create end-of-season clearance discounts by identifying slow-moving inventory 4-6 weeks before season end, then applying progressively larger discounts as the season closes - starting at 20% and increasing to 40-50% in the final week.

In depth

End-of-Season Clearance Discount Strategy

Clearance discounts serve a financial purpose: recovering capital tied up in seasonal inventory before it becomes a storage cost problem. The goal is not maximum revenue per unit - it is maximum capital recovery at acceptable margin.

Clearance Discount Escalation Schedule

Weeks to Season EndDiscount LevelTarget
6-4 weeks15-20% offEarly bargain hunters
4-2 weeks25-35% offDeal-motivated buyers
Final 2 weeks40-50% offClear remaining stock
Final days50-60% off or donate/bundleZero inventory holding

Clearance Best Practices

  • Create a dedicated clearance collection - separate from main inventory perception
  • Protect non-clearance items from association with sale pricing
  • Use urgency language: Limited stock, ends [date] rather than ongoing sale
  • Set a hard end date and honor it - creates real urgency

Growth Suite: Product Deals activates collection-specific clearance discounts with precise start/end dates. High-Fidelity Countdown Timer creates urgency around the clearance deadline. Scheduled Campaigns automatically escalate discount percentages on a pre-planned timeline without manual intervention.

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