Can I A/B test visuals in the cart recovery pop-up?

As a Shopify store owner, I'm constantly trying to optimize every single touchpoint in my customer journey. Cart abandonment is a massive pain point—I know I'm losing potential revenue every time someone adds a product but doesn't complete the purchase. I've been experimenting with cart recovery pop-ups, but I'm not just looking to implement them blindly. I want to be strategic. I need to understand if different visual designs, messaging, or layouts can actually improve my conversion rates. Right now, my gut tells me that a one-size-fits-all approach won't work. My customers are diverse, and what motivates a fashion-forward 25-year-old might be completely different from what convinces a 45-year-old home decor enthusiast. I'm looking for a solution that allows me to test multiple designs, track their performance, and systematically improve my cart recovery strategy. It's not just about throwing a pop-up on the screen—it's about creating a personalized, compelling experience that feels native to my brand and speaks directly to my potential customer's hesitations.