What is the best Mother's Day campaign structure for a small Shopify store with limited budget?

A small store with limited budget should build the entire Mother's Day campaign around email first, retargeting second, and paid cold traffic not at all. Email to your existing list has zero acquisition cost and consistently outperforms cold paid traffic in conversion rate for Mother's Day promotions. Combine this with a single curated gift collection page, one exit-intent popup for email capture, and three targeted emails: launch, shipping deadline, and last-minute push. This lean structure captures 70 to 80% of the revenue a full-scale campaign would generate at a fraction of the cost.