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Expert Answer • 2 min read

Are my product titles truncating in collection grids and confusing visitors?

I'm noticing that my product titles are getting cut off when displayed in collection grid views on my Shopify store, which might be causing confusion for potential customers. The truncation seems inconsistent across different devices and screen sizes, and I'm worried that visitors aren't seeing the full product names. This could potentially impact click-through rates and overall user experience. I need to understand how to manage product title display effectively and ensure that critical product information is always visible.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Product title truncation can be resolved by strategically crafting concise titles under 50 characters, using front-loading techniques, and leveraging Shopify theme settings or CSS to control text overflow and display.

Complete Expert Analysis

Solving Product Title Truncation in Collection Grids

Product title visibility is crucial for conversion. Let's explore comprehensive strategies to ensure your product names are clear, compelling, and fully readable.

Understanding Title Truncation Mechanics

FactorImpact on Truncation
Device WidthDetermines available character space
Theme DesignGrid layout constraints
Font SizeAffects total displayable characters
Responsive BreakpointsChanges display behavior across devices

Optimal Title Length Strategies

Desktop Recommendations

  • •Ideal length: 40-50 characters
  • •Front-load critical keywords
  • •Use clear, concise descriptors

Mobile Recommendations

  • •Ideal length: 25-35 characters
  • •Prioritize brand and key attribute
  • •Remove unnecessary words

Technical Solutions for Title Management

CSS Overflow Control

.product-title { text-overflow: ellipsis; white-space: nowrap; overflow: hidden; }

Ensures consistent ellipsis (...) for long titles

Shopify Theme Customization

  • •Check theme settings for title display options
  • •Adjust grid layout character limits

Responsive Title Variants

  • •Create mobile-specific shortened titles
  • •Use media queries for dynamic display

Optimize Title Display with Growth Suite

Growth Suite's advanced analytics can help you understand exactly how product titles perform across different devices. By tracking click-through rates and user engagement, the platform provides insights into which title lengths and formats drive the most conversions. Its behavioral tracking allows you to A/B test title variations and automatically optimize display strategies based on real user interaction data.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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