Are my gift wrap and note options increasing conversion for holidays?

As an e-commerce store owner preparing for the holiday season, I'm trying to understand whether offering gift wrap and personalized note options actually improve my conversion rates. I've invested time and resources into these features, but I'm uncertain about their impact on customer behavior, average order value, and overall sales performance. I want to know if these seemingly small customization options are truly driving more purchases or if they're just adding complexity to my checkout process without delivering meaningful business results.