Are customers abandoning due to lack of customer service options?

I've been watching my store's analytics, and something's seriously wrong. Customers are adding products to their cart but then mysteriously disappearing before completing their purchase. At first, I thought it was just a pricing issue or maybe my product wasn't compelling enough. But after digging deeper, I realized something more nuanced was happening: potential buyers are getting cold feet because they can't easily get their questions answered. It's like standing in a store with a product in hand, looking around for a sales associate, and finding nobody. In the digital world, that 'looking around' translates to customers desperately seeking clear communication channels before making a purchase. They want to know about shipping times, product specifications, return policies, and sizing—but if those answers aren't readily available, they'll bounce. I'm losing potential sales not because my products aren't good, but because I'm not providing enough confidence-building touchpoints. My conversion rate is suffering, and I know I'm leaving money on the table. It feels like I'm running a store with all the lights on but no staff to help customers make that final purchasing decision.