Are abandonment rates higher for certain products or bundles?

As an e-commerce store owner, I've been obsessing over our cart abandonment rates, and something just doesn't add up. I've noticed that some products seem to consistently lose momentum during checkout, while others sail through smoothly. It's driving me crazy! I'm running Facebook ads, spending good money on traffic, and watching potential revenue just slip away. Some of my product bundles, which I thought would be absolute winners, are actually experiencing higher abandonment rates than individual items. Is this a pricing issue? A perception problem? Or am I missing some critical insight into how customers are interacting with these specific offerings? I've tried generic abandonment reduction strategies, but they feel like throwing darts in the dark. I need a systematic way to understand which products are causing friction and why. My gut tells me there's a pattern here—some psychological or user experience barrier that's causing customers to hesitate—but I can't quite put my finger on it. If I could pinpoint exactly where and why customers are dropping off, I could transform these near-misses into actual sales and dramatically improve my store's conversion rate.