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Expert answer · 2 min read

What analytics should I set up before launching my Mother's Day campaign?

Setting up analytics correctly before a Mother's Day campaign launches ensures all performance data is captured cleanly and can be analyzed after the campaign closes. Merchants who skip pre-campaign analytics setup often find key data is missing or mixed with baseline traffic, making post-campaign ROI measurement unreliable.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Set up five analytics components before Mother's Day launches: UTM parameters on all campaign URLs, a GA4 custom segment for the holiday date range, enhanced e-commerce tracking on the checkout confirmation page, email campaign tagging in your email platform, and a baseline revenue report from the same period last year. This takes 2-3 hours to configure and prevents the most common post-campaign measurement gaps.

In depth

Analytics Setup Before Mother's Day Launch

Analytics setup mistakes are almost always discovered after the campaign is over, when the data cannot be recovered. A 2-3 hour pre-launch analytics checklist prevents the most common data gaps and ensures your post-campaign analysis has the granularity needed to make meaningful improvements next year.

Pre-Launch Analytics Checklist

Setup TaskToolEstimated Time
UTM parameter conventionAll campaign links30 minutes
GA4 date segmentGoogle Analytics 415 minutes
Checkout conversion eventGA4 plus Shopify30-60 minutes
Email campaign taggingEmail platform30 minutes
Baseline report savedGA4 plus Shopify admin15 minutes

UTM Convention for Mother's Day

  • utm_campaign - mothers-day-2026 (consistent across all channels)
  • utm_source - email, sms, facebook, google (channel-specific)
  • utm_medium - email, paid, organic (medium-specific)
  • utm_content - subject-line-variant or ad-creative-name for A/B test tracking

Growth Suite: Funnel Report

Growth Suite Funnel Report automatically captures campaign attribution data using UTM parameters, giving you a pre-built performance dashboard that tracks all five core metrics by campaign source without requiring separate GA4 configuration.

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