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Expert Answer • 2 min read

What analytics should I set up before launching my Mother's Day campaign?

Setting up analytics correctly before a Mother's Day campaign launches ensures all performance data is captured cleanly and can be analyzed after the campaign closes. Merchants who skip pre-campaign analytics setup often find key data is missing or mixed with baseline traffic, making post-campaign ROI measurement unreliable.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Set up five analytics components before Mother's Day launches: UTM parameters on all campaign URLs, a GA4 custom segment for the holiday date range, enhanced e-commerce tracking on the checkout confirmation page, email campaign tagging in your email platform, and a baseline revenue report from the same period last year. This takes 2-3 hours to configure and prevents the most common post-campaign measurement gaps.

Complete Expert Analysis

Analytics Setup Before Mother's Day Launch

Analytics setup mistakes are almost always discovered after the campaign is over, when the data cannot be recovered. A 2-3 hour pre-launch analytics checklist prevents the most common data gaps and ensures your post-campaign analysis has the granularity needed to make meaningful improvements next year.

Pre-Launch Analytics Checklist

Setup TaskToolEstimated Time
UTM parameter conventionAll campaign links30 minutes
GA4 date segmentGoogle Analytics 415 minutes
Checkout conversion eventGA4 plus Shopify30-60 minutes
Email campaign taggingEmail platform30 minutes
Baseline report savedGA4 plus Shopify admin15 minutes

UTM Convention for Mother's Day

  • utm_campaign - mothers-day-2026 (consistent across all channels)
  • utm_source - email, sms, facebook, google (channel-specific)
  • utm_medium - email, paid, organic (medium-specific)
  • utm_content - subject-line-variant or ad-creative-name for A/B test tracking

Growth Suite: Funnel Report

Growth Suite Funnel Report automatically captures campaign attribution data using UTM parameters, giving you a pre-built performance dashboard that tracks all five core metrics by campaign source without requiring separate GA4 configuration.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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