1. Could you share your story with us? How did your journey lead you to the world of Shopify growth, and what's the one thing that gets you most excited in this space today?
I’ve been running a marketing agency for the past 7 years, working with eCommerce businesses and building stores mostly on WordPress and WooCommerce. The real turning point came when we tried Shopify for one of our clients—it was a complete game-changer.
With Shopify, we could finally focus on what really matters: growing sales, testing CRO strategies, and optimizing marketing campaigns, without constantly worrying about tech issues or infrastructure breaking down. It felt like the difference between walking and cycling. Sure, you still need to pedal, but it’s so much faster, smoother, and easier to get to your destination.
What excites me most today is exactly that: the freedom Shopify gives us to focus on growth. Every single client we migrated to Shopify saw an increase in sales simply from having a faster site and a more streamlined checkout experience. And as someone who used to dread Black Friday because we’d have 3–4 stores crashing under heavy traffic, it’s a huge relief knowing Shopify can handle those spikes without a problem. That reliability means better results for our clients—and much more relaxed business owners.
2. What are the biggest challenges you focus on solving for Shopify brands, and why are these areas so important? How do you typically help brands tackle these problems?
One of the biggest challenges I see with Shopify brands is that most online stores look and feel the same. The products aren’t always unique, and when the site experience feels generic, conversion rates suffer.
That’s where we step in. We make the store more personal—starting with the homepage and product pages. Instead of the same copy-paste templates you see across the industry, we add details that reflect the brand’s voice, showcase the product in context, and actually give customers the information they need to buy. Just by making the experience more authentic and brand-driven, we’ve seen stores double or even triple their sales compared to a generic setup.
But we don’t stop there. We take that same approach into email marketing, where we build automated flows that guide both subscribers and customers through a journey. The focus is always on building a long-term relationship between the business and the client—not just driving a one-time sale. That’s powerful, because when you retain customers, their lifetime value goes up dramatically. And when LTV goes up, you can invest more in acquisition without losing money.
At the end of the day, our goal is to make each store unique and to help brands build genuine relationships with their clients. That’s what makes the business not only more profitable, but also much safer in the long run.
3. From your experience, what's the single most common—and costly—mistake a Shopify brand can make when trying to grow? If you could give them one piece of advice to avoid it, what would it be?
The single most costly mistake I see Shopify brands make is not testing enough. Too many founders assume that what worked once will keep working forever, but that’s not the case in eCommerce.
You need to test everything—whether more traffic really means more sales, whether your conversion rate is strong enough to sustain profitability, and whether your ads are still resonating. I’ve seen stores selling millions every month lose huge amounts of money on campaigns simply because they kept doing the “same old thing” instead of adapting.
The formula is simple: Traffic + Conversion-Optimized Website = Revenue. If you only focus on traffic but don’t optimize conversion, you’re wasting visitors. If you only focus on conversion but don’t drive enough traffic, you’ll never hit your targets. You need both working together.
My advice is: test relentlessly and nurture your existing customers. A small lift in conversion rates can make your ads dramatically more profitable, and treating each client like a friend builds the kind of long-term relationships that fuel real growth. At the end of the day, retention and optimization are where the big wins happen.
4. What do you think the future of Shopify growth looks like? What are the most important things founders should be focusing on right now to be successful in the years to come?
The future of Shopify growth will be even more “drag-and-drop, plug-and-play.” The barrier to entry keeps dropping, which means competition will only get fiercer. Thanks to globalization, even if you’re selling in a small local market, you’re effectively competing with the whole world.
That’s why the brands that will thrive are the ones that differentiate themselves, build long-lasting customer relationships, and never rely on guesswork. The one common trait I’ve seen across every successful Shopify store is constant testing. If you’re experimenting with one or two new ideas every week, you’re already way ahead of most of your competition.
The Shopify ecosystem is evolving incredibly fast—new tools, new integrations, new features. But you don’t have to adopt everything. The key is to adapt quickly and implement what actually works for your business. In a space that changes this quickly, speed of testing and execution is what separates winners from the rest.
5. Let's end with a masterclass. For the ambitious founders reading this, what is your core advice for growing a Shopify store today? What key areas should they focus on, and what common pitfalls should they avoid? And finally, for those who need more guidance, what kind of brands are a perfect fit to work with you, and how can they connect?
My core advice is simple: start with research. Look at your competitors—both locally and globally. Write down their strengths, their unique selling points, and also their mistakes. That way, you’ll know what to avoid and what’s worth testing yourself.
From there, make every customer journey feel personal. Treat your customers like friends. Talk to them regularly through email, smart campaigns, and tailored automations. Always use segmentation—define each segment clearly so you can deliver experiences that actually matter to each customer.
Speed is also critical. Test fast, adopt what works, and move forward. And most importantly—never blame your results on the season or the times. With the right strategy, you can sell snow shovels in sunny weather.
One practical tip you can use right now: add a short video from your social media directly on your product pages. Customers love watching videos more than reading long descriptions, and it instantly builds a stronger connection with your brand.
At Marketoros, we work as an extension of your team. We collaborate with ad managers to boost conversion rates and increase customer lifetime value. We partner with social media teams to bring brand voice and content directly into the store. And when we build a Shopify store from scratch, we design it with CRO in mind from day one.
We usually work with brands that already run ads and have traffic coming in. That way, we can focus on making the most of that traffic through optimization, email marketing, and a store that converts.
If you’re a founder ready to take that step, you can connect with us at [email protected] or visit marketoros.ro.