Julian Samarjiev
Buckle up for a delightful discussion with the master of conversions, Julian Samarjiev.
Buckle up for a delightful discussion with the master of conversions, Julian Samarjiev.
I was a Shopify developer for 6 years, developing and maintaining themes.
By accident, I stumbled upon a CRO project that needed my dev work and I saw that a feature that took me 2 hours to develop increased monthly revenue by $56K for the brand.
After that there was no looking back, I realized that my time per impact investment in CRO is much much higer, it's also more challenging and interesting for me to work directly with businesses owners, understand their business and help them optimize it.
The direct and measurable impact I can have on a businesses bottom line.
I can also also leverage all my previous ecom, as well as development knowledge to be even better at CRO.
Not being clear about what they sell and who they sell it to.
That, plus a confusing UI :)
Analytics and research (such as surveys, heatmaps etc.) are a vital aspect of optimizing a website.
The first step should always be to crystalize who your audience is and then think of how to best serve them.
It's hard to guess what will have a positive impact, there's only way of doing it, LOTS of research and then LOTS of testing.
The email collection popup should be smart, clean and have a very nice incentive for users to sign up.
Can be a discount, exclusive item, or a contest for a prize.
VITAL.
Few ways of using them:
1. Thank you page surveys
2. Email all customers within the last 90 days
3. Automated email that gets sent out 45 days after an order has been placed.
Just have one popup (can be on exit intent), make it the best it could possibly be and if a user closes it, don't show it ever again.
*Optional is to have a UI somewhere in the corner of the screen that opens it if wanted.
I increased revenue per user by 13% for a physical injury equipment brand. Explained details on CXL blog.
Start by understanding your audience (surveys, calls, emails, chats etc.), you can follow tha with a heatmap analysis to get a nice overall picture of who your target is and how they are using your website.
From there, start theorising tests, you can start small, and just start testing.
There's nothing to it, but to do it.
Only by starting to test, you'd be ahead of 99% of ecom stores, very few do.
We also do FREE consultations, feel free to book a slot and we'd be excited to learn more about your businesses and give you ideas on how you can optimize it.
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