Studied computer science for 4 years. Got a web developer job after that working on marketing and e-commerce websites. I used photoshop during high-school and college and was tackling game dev as well so all this interest made me learn UI / Web design as well. The company I was working for recognized it so I was soon allowed to design websites as well. Few years later I went freelance and started offering a full landing page design and development service. Hired a designer as well. We worked with big SAAS businesses like Tipalti, managing and optimizing high-traffic landing pages. I soon started working on optimizing e-commerce websites as well. Nowadays I’m mostly managing experimentation, not actually working as a developer but still designing things. I do develop my own websites though.
Just having a real and measurable impact on the business.
Not using common sense and not testing their websites from the context of their users. Also doing paid media badly.
It tells you the facts about quantitative data. What pages get the most visits, what are the conversion rates, the revenue etc, you can’t work without it.
Identifying what’s wrong with the website and fixing it.
Hire a CRO specialist hehe.
With google analytics and quantitative data you know what’s going on but you don't know “why”. The survey can tell you the “why”. You can be pretty specific asking questions like “What almost stopped you from purchasing” or “Was the product description clear”.
I don’t work with lead gen / email collection that much at the moment. I did before tho. I never used pop-ups tho and I don’t like them. It’s mostly lead-gen landing pages that actually have a valuable offer in the exchange for the email address.
Like 9/10 of my experiments fail. It’s challenging to create a good experiment especially on highly optimized websites. When you do have a winning experiment it can increase revenue by hundreds of thousands of dollars for your clients.
Hire a CRO manager.
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