Mockingbird Spirit is one of the most exciting new stores in Shopify. At Growth Suite team, we contacted Mockingbird Spirit team to learn more about their journey for this great store. You'll learn their amazing story and vision. Before going to our interview questions we firstly want to thank Mockingbird Spirit for this great interview.
I’m Fern McCoy and during the 2020 Covid-19 pandemic I developed and launched an alcohol free, tequila inspired, agave-based spirit called Mockingbird. After spending years in the alcoholic drinks industry, I transitioned into making non-alcoholic, functional beverages for anyone who is having a sober day, a sober night or a sober life.
I was inspired by my Southern California heritage to recreate an absolute favourite drink of mine in an alcohol-free concept for anyone and everyone to be able to enjoy. I firmly believe that if there is an alcohol option for something there should be an alcohol-free option to have the same experience and feel of drinking but when, for whatever reason, you’re not drinking. It was developed by researching tequila and its variety of flavours ranging from cinnamon to pepper to vanilla to citrus and emulating the palette by using the exact same Blue Weber Agave plant from Mexico that is used to make traditional tequila. I’m also passionate about making drinks functional so I added the adaptogen Ashwagandha which helps the body and mind manage stress and anxiety.
Mockingbird is a completely unique innovation and was the first alcohol free tequila alternative to launch in the UK and the only tequila imitation to use the original agave plant, ensuring it was an authentic copy of its former alcoholic counterpart. It’s been invented to make margaritas without the migraines and can be switched out in place of a traditional tequila in many cocktails including the paloma, a tequila sunrise or simply in a classic lime and soda mix. More recently it has also been used to create a non-alcoholic cerveza style Mexican beer with that familiar tequila taste; Esmeralda, just with only 0.5% ABV so it won’t get you drunk but it contains all the flavour of a refreshingly light and golden beer.
The reaction to all our products has been overwhelmingly positive, it’s completely different from anything else on the market which means although it’s still pretty niche it has managed to fill a gap in the market successfully and has provided a functional, authentic, vegan, gluten free option for those abstaining from alcohol for any period of time. I get personally thanked by a lot of Mockingbird drinkers for providing this spirit and for our honest and open ethos of embodying the mockingbird by humbly mimicking the traditional taste of tequila.
The advantages are that it’s completely 100% hangover free, it still makes you feel like you’re having a proper grown up and sophisticated beverage and from anyone’s perspective would be perceived as a tequila, but it just happens to be a non-alcoholic, healthy and happy drink for everyone.
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