Store Interviews

Mirrors By Reflection is one of the most exciting new stores in Shopify. At Growth Suite team, we contacted Mirrors By Reflection team to learn more about their journey for this great store. You'll learn their amazing story and vision. Before going to our interview questions we firstly want to thank Mirrors By Reflection for this great interview.

1. Can you introduce yourself and Mirrors By Reflection?

I am Daniel Middleton the director of Mirrors By Reflection. My background was not originally in ecommerce but aviation, from which I like to think I bring a number of transferable soft skills to the table.
Mirrors By Reflection is an online only, UK supplied, high end store offering locally manufactured, high quality mirrors. We are also proud to offer some customisable options.

2. How was Mirrors By Reflection born? How did you start?

Mirrors By Reflection was born from covid redundancy. I had just lost the job of my dreams and needed to get back on track as quickly as possible. The idea of being my own boss and starting my own company had always appealed and so now was the time to jump sensibly into a career in e-commerce. I picked my training course wisely and since that day it has been full steam ahead - I’ve never looked back. The adherence to the niche validation criteria was key along with learning the skills required to build a well optimised store.
Mirrors By Reflection was born and every day we continue to learn and grow.

3. What makes Mirrors By Reflection different? Can you explain your products with details?

Mirrors By Reflection is different to other stores because it’s geared to a higher end market, we want to sell the finest quality at the fairest prices and that I believe we achieve. We are online only so avoid the high overheads associated with property rental or warehousing, enabling us to pass some savings onto the customer.
Our range is growing constantly and we are now proudly offering custom sizes on a lot of products.
We strive to offer a hassle-free experience throughout the whole journey from ordering to delivery and remain available to our customers for as long as they need us.

4. What reactions do you get from your clients? Do they love your products?

We get a lot of great feedback from customers, ranging from being wowed by the larger leaner mirrors to those just being happy with their general experience. We never receive negative feedback because of low quality, you get what you pay for and we strive to ensure we only sell the best out there. We don’t get many returns because the customer is generally very satisfied with what they have bought.
If on the rare occasion if a customer is less than satisfied we will always pick up the phone to offer them our ‘all hands on deck’ maximum support.

5. What are the advantages of Mirrors By Reflection?

- Short delivery times: The majority of our mirrors are UK manufactured so our customers will not find themselves waiting 6-8 weeks for their order. We also use specialist fine art couriers to ensure the quality expected is the quality delivered. Also, UK mainland customers get this completely free.
- Excellent customer service: It is hard to over emphasise the importance of good communication. We offer really strong customer service from our own knowledgeable people and give our complete attention to the customer experience. Our philosophy is to treat people the way we would want to be treated – you will never be left wondering - you will never be unanswered – we want you to be fully satisfied. If what you want is not available we have a number of alternatives up our sleeve.
- Finance options: We are proud to offer short, interest-free packages to help spread the cost of the mirror you just can’t resist. Times are tough for a lot of businesses and households so, where we can help we will.
- MBR is the customer’s shop: We feed on feedback! All feedback is dealt with and actioned in a manner positive to improving the shopper experience. The idea of learning from YOU is so important to us that if you leave us an honest review, we will give you a useful 10% discount on your next order.

Our Reviews & Final Comments

Mirrors By Reflection website is secured with 128Bit SSL. All customer information is safe and secure. Customer support answer all of your questions quickly. We believe you'll hear Mirrors By Reflection with great news soon.

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